Gethatched.com is Disney’s latest brain-child designed to cater for older women on the internet. The idea is that the site will apparently be authored by Desperate Housewives star Teri Hatcher and produced by DisneyFamily.com.

It is true that women are an ever increasing demographic on the internet, in some instances more than men. Disney’s move into this sector of the market could well be an interesting move.

Teri Hatcher says: “I just want to create a go to respite for women where they can find a shoulder to lean on. I hope what you get from it is a sense of honesty, candidness and the understanding that wacky things happen to all of us. I love to get at problems through humour.”

The site will also feature a number of interviews via the internet with leading celebrities and female figures.

Teri goes on: ““I want to carry on an intimate conversation with people. There will be no audience, no publicists. This is not about promoting your next movie. It’s about having natural conversations.”

Source: www.mediaweek.com